Facebook is opening up Mentions and its live broadcasting app to more people starting today, but only if you have a verified profile. This is the latest expansion since the apps debuted earlier this year.
Opening this up to those with verified profiles and journalists isn’t that surprising — the company confirmed reports in August, but hadn’t specified the timing. Now more people will be able to show off what they’re doing, reporting from the scene and interacting with their followers live — just like you’d have with Periscope or Meerkat.
It’s likely that Verified Profiles are people that are at least somewhat interesting or have a following. So opening up both Mentions and Live will certainly help give them better capabilities to engage with their audience and built a better rapport with them.
There’s no timing on when other users will be able to tap into the Live capability, but likely Facebook wants to make sure that it’ll scale and that there’s enough traction, well beyond just having celebrities like The Rock livestreaming.
Powered by VBProfiles