Camera+ cofounder and photographer Lisa Bettany tells VentureBeat that the free version of her app will give users most of the capabilities of the paid one, specifically when it comes to adjusting the focus, exposure and scene mode. It also provides up to three free filter packs, but additional ones can be added through in-app purchases, along with other high-end features such as manual shooting and advance editing.
Although traditionally available for $2.99 in the Apple App Store, the release of a free version stems from a giveaway Tap Tap Tap had with Apple last fall. Bettany says that promotion resulted in 430,000 downloads of its app, but also ended up “doubling our paid app sales during that period.” This was the impetus for the creation of a free version.
If you’re a fan of Camera+ after downloading the free version, just download the paid version and all your preferences should sync in some way with the paid version.
Tap Tap Tap’s foray into a freemium app is likely an effort to attract more users now that there’s an enormous amount of competition. It’s going up against the likes of Priime, Snapseed, Instagram, Flickr, EyeEm, and many others all offering what they believe are better ways to take and process photos like a pro.
And the timing is certainly good following Apple’s announcement on Wednesday of a new iPhone with a 12 megapixel camera — now you can take even better photos and so why not have a professional photography-like app at your disposal?
Bettany says that her team doesn’t have plans to bring Camera+ (free or paid) to other platforms like Android or Windows Phone devices: “We have enough on our plate with the iPhone and iPad versions.” However, it is available on all iOS devices, including the Apple Watch.
You can download the free version of Camera+ here.