Dustin Curtis has made a bold promise that his blogging platform and content will remain available on the web “forever.” Svbtle’s chief executive hoped that this guarantee would demonstrate its commitment to the online presence of users, while also helping to gain new ones.
“One of the biggest downsides of investing time and energy into using a new startup’s service is the nearly inevitable fact that, at some point, that startup will likely be acqui-hired and shut down, transitioned into something entirely different, or even completely fail,” Curtis wrote in a blog post. A consequence of these events is the loss of data from millions of users or untold hours spent transitioning to a new service.
With the “Svbtle Promise,” the company will continue to let you publish new content as long as you’re paying $6 per month. Additionally, it promises that should an acquisition be made and “negatively impact the service,” Curtis and his team would do everything in their power to ensure that the site would remain standing and you could still use it.
“We are a small, profitable company with low costs that are covered by paying customers. And while we hope to continue growing, we also hope to maintain a sense of dedication to how we treat our customers’ and users’ data. These promises reflect how we want our own content to be treated. In that way, both the Svbtle service and its customers’ interest are aligned. We like it that way.”
The company said more features are coming later this year, such as design customization where your blog could be more of a place you can call your own, and support for companies interested in using a service that is “dead-simple” and is a “complete solution.” It’ll also working on establishing a efficient network that will better pair readers and writers to help spread ideas and content.
Svbtle started in 2011 in a move to offer users another option to publish their content — Curtis said he was tired of using services that were “incredibly slow, contained endless lists of unnecessary features, had egregious security bugs, and which required me to be heavily locked-in to proprietary networks with little sense of my own identity.” Its launch came about around the same time as Evan Williams’ Medium, which has seen quite a bit of success, including most recently raising $57 million and also opening up a publishing API, WordPress plugin, and adding new content partners.